Skip to main content
AITE M1.3-Art71 v1.0 Reviewed 2026-04-06 Open Access
M1.3 The 20-Domain Maturity Model
AITF · Foundations

Template 1: Measurement Plan (11 Sections)

A reusable 11-section measurement plan template for AI features. Aligned to ISO 42001 Clause 9.1 and NIST AI RMF MEASURE 1.1. Download, fill in the bracketed placeholders, and adapt to your feature context.

6 min read Article 71 of 48 Calibrate

COMPEL Specialization — AITE-VDT: AI Value & Analytics Expert Template 1 of 5


This is a reusable measurement-plan template built to Article 4’s specification. Use it as Word/Google Doc or Markdown. Replace bracketed placeholders [like this] with feature-specific content. Keep section headings and numbering; they align to ISO 42001 Clause 9.1 audit requirements.


Measurement Plan: [Feature Name]

Feature: [Short name and description] Document owner: [Role, name] Version: 1.0 Pre-registration date: [Date locked; changes after this date require change-control] Approvers: [Feature lead, AI value lead, FinOps lead, Sponsor] Aligned to: ISO 42001 Clause 9.1; NIST AI RMF MEASURE 1.1


1. Hypothesis

Primary hypothesis (falsifiable): [Deploying to will change by , holding constant.]

Business theory of change: [Why this feature should produce the hypothesized effect — the causal chain from feature action to business outcome.]

Scope boundaries: [What population/segment/geography this hypothesis applies to, and what it does not.]


2. Primary metric

Metric name: [Name] Definition: [Precise computation: what is counted, from which source system, over what period.] Aggregation rule: [Sum, mean, median, rate, percentile, etc.] Source system: [Name of data source] Refresh cadence: [Real-time, hourly, daily, weekly] Known limitations: [Data-quality issues, coverage gaps, definitional ambiguities.]


3. Secondary metrics

List 3–5 secondary metrics. Each with the same specification depth as the primary.

Secondary metric 1 — [Name]

Secondary metric 2 — [Name]

[…]

Secondary metric 3 — [Name]

[…]

(Add more sections if needed; avoid exceeding 5 secondary metrics.)


4. Data sources

#SourceOwnerRefresh cadenceFeeds intoKnown limitations
1[Source system][Team/role][Daily/etc][Primary/secondary][…]
2[…][…][…][…][…]

5. Collection cadence

Measurement cadence: [How often are metrics computed?] Reporting cadence: [How often are metrics reviewed by each audience?]

AudienceCadenceFormat
Feature team[Weekly][Dashboard drill-down]
AI value lead[Weekly][Dashboard summary]
FinOps lead[Monthly][Cost-aware report]
Steering committee[Quarterly][VRR]
Board / audit committee[Quarterly][Board-grade summary]

6. Analysis method

Selected causal-inference design: [A/B test / DiD / RDD / Synthetic control / PSM / Pre/post]

Rationale (Article 18 six-question tree):

  • Q1 randomize possible? [Yes/No; why]
  • Q2 staged rollout with timing variation? [Yes/No]
  • Q3 threshold-driven assignment? [Yes/No]
  • Q4 unique treated unit? [Yes/No]
  • Q5 rich observational data on plausible confounders? [Yes/No]
  • Final choice: [Named design]

Specification: [Mathematical specification or verbal description of the analysis model.]

Known limitations of the chosen design: [Parallel-trends assumption / manipulation risk / matching-on-observables limit / etc. Explicit disclosure.]

Robustness checks: [Placebo tests, bandwidth sensitivity, leave-one-out, Rosenbaum bounds, etc. As applicable.]

Estimator: [Two-way fixed effects / Callaway-Sant’Anna / local-linear with CCT / etc.]

Minimum detectable effect (MDE): [At 80% power, α 0.05: the smallest effect the design can detect. Computed from sample size and variance.]


7. Decision rule

Continue if: [Primary metric meets or exceeds threshold; secondary metrics within tolerance; risk flags none or yellow.]

Modify if: [Primary metric below threshold but above floor; one secondary metric flags concern; one or more risk flags red.]

Retire if: [Primary metric below floor; causal effect insignificant; multiple risk flags red; TCO exceeds realized value for two consecutive review periods.]

Thresholds (numeric):

  • Continue threshold: [≥ X% effect on primary metric]
  • Modify threshold: [Between X% and Y% effect]
  • Retire threshold: [< Y% effect or negative]

8. Pre-registration

Pre-registration record location: [URL or document reference] Date locked: [Date] Change-control process: [Who can authorize changes; what record is kept; how changes propagate to reporting.]

Pre-registered items:

  • Primary hypothesis
  • Primary metric definition
  • Analysis method and specification
  • MDE
  • Decision rule thresholds
  • Stopping rules (if applicable)

9. Review owners

ReviewOwner (role)Frequency
Measurement plan maintenance[AI value lead]Quarterly
Operational review[Feature lead]Weekly
Value review[AI value lead + FinOps lead]Monthly
Stage-gate review[Program sponsor]At each COMPEL gate
Board-grade review[AI value lead + CFO]Quarterly

10. Risk flags

List the 3 most significant measurement risks. For each:

Risk 1 — [Name]

Description: [What could go wrong with measurement or interpretation] Probability: [Low / Medium / High] Impact: [Low / Medium / High] Mitigation: [Specific actions] Escalation trigger: [What signal escalates this risk] Owner: [Role]

Risk 2 — [Name]

[…]

Risk 3 — [Name]

[…]


11. Escalation path

Triggering conditions: [Specific signals that require escalation beyond the standard review cadence.]

Escalation chain:

  1. [Feature lead]
  2. [AI value lead]
  3. [CFO / Program sponsor]
  4. [Steering committee]
  5. [Board / audit committee]

Timeline: [How quickly escalation must occur after trigger.]

Supporting evidence required: [Minimum evidence pack for escalation: data, counterfactual, recommendation.]


Sign-offs

RoleNameSignature / Date
Feature lead[Name]
AI value lead[Name]
FinOps lead[Name]
Sponsor[Name]
AI Governance reviewer[Name]

Appendix A — Regulatory and standards alignment

StandardClause / SubcategoryHow this plan addresses it
ISO/IEC 42001:2023Clause 9.1Sections 2, 3, 4, 5
NIST AI RMF 1.0MEASURE 1.1Sections 2, 3, 6
NIST AI RMF 1.0MEASURE 2.1Sections 5, 6
GAO AI AccountabilityPerformance monitoringSections 5, 7, 9
EU AI Act (if applicable)Article 15 (accuracy)Section 6

Appendix B — Change log

VersionDateChanged byChangeReason
1.0[Date][Name]Initial versionPre-registration
1.1[Date][Name][Change description][Rationale]